Profile or Page
One LinkedIn login offers two kinds of thing to connect: your own member profile, or any Company Page you administer. Choose the one that is the brand. An agency posting for a client almost always wants the client's Company Page; a founder posting as themselves wants the profile.
Connecting
- Open the brand's Connections and press Connect on LinkedIn. You sign in at LinkedIn and approve the request.
- Pick the profile or Company Page for this brand from the list.
If the list is empty, the LinkedIn app this deployment uses is missing the Community Management scopes; disconnect and reconnect once they are granted.
What the connection does
Publishes posts with images or video, reads post and Page results for analytics and reports, and — when a LinkedIn ad account is bound — reads paid results. LinkedIn campaigns can be read and alerted on, but not paused from here.
Keeping it working
LinkedIn tokens expire after a period LinkedIn sets. The daily connection check flags an expired one and the brand shows Reconnect; nothing publishes on that network until someone does. Disconnecting removes our copy of the tokens and is audited.