Analytics
Every plan has the summary: organic results per brand across its connected networks, and the activity of each channel. Growth adds the report builder, web analytics tied to the posts and links that sent the traffic, competitor benchmarking and hashtag tracking. Reading analytics needs analytics_view on the brand; the headline numbers need analytics_summary.
Client reports
- Build a report for a period and get it as a web page, a PDF, or a CSV of the figures.
- Share links carry the agency's logo and colour (and your own domain on Scale). The token in the link is stored only as a hash. Revoke a link at any time; a revoked link is deleted after 90 days, a live one is kept until you revoke it.
- Owners and admins of an agency with reports receive a weekly email with links to the latest reports.
Where the numbers come from
Organic metrics are read from each network on a schedule and stored, so reports and the client portal show the stored figures, not a live call. Paid figures come from the nightly ads sync. The analytics pages say when the data was last synced.