What a SmartLink is
A SmartLink is a page at a short branded address — the link in a bio — with a headline, a tagline, a row of the brand's social profiles and a list of buttons to the places you want people to go. Each click is recorded, so you can see which post earned it. The public page and each click are rate-limited per visitor, so a scan of addresses cannot fill your statistics with noise.
Appearance
- Three theme presets — light, dark and brand — each on a solid or gradient background, previewed live as you switch.
- Buttons rounded, pill or square. The avatar comes from the brand logo, the profile picture, or neither.
- The brand theme is drawn from the brand's colours, and the text colour is chosen for contrast against them, so a bright or a mid-grey brand colour stays readable.
Tracking
Turn UTM tagging on per button to carry the SmartLink and the post into your web analytics. The analytics page for each SmartLink shows views and clicks over time, by destination, by device and by the site the visitor came from. Short links from individual posts are tracked the same way.